Blog 8 - Marketing Implemetation

 Juan Enrique Millet Zapata

Marketing implementation

 

In this blog I will talk about the Marketing implementation in general, it means the process that converts marketing strategies and plans into actions to achieve objectives and our goals but it depends in the situation the business is treating.

Analysis of the macroenvironment may carry out a SWOT analysis, it is also important to consider the macroenvironment, which is not controllable by the organization, but it may have a positive or negative way it depends on the situation.

Politics

Economical

Social

Technological

Environmental

The combination of the minimum variables necessary to be able to develop efficient and effective and effective strategies for the selected market is called Marketing Mix and is composed of 4 aspects:

Product:

·      Related to the guarantees and the expectation that the client has.

·      Value added in the visual form.

·      Involves the goods or services that aims to meet the needs of our client.

Place: 

·      Considers the aspects where the client will want to consume a product.

·      Consider whether it will work in a massive, exclusive or selective way.

·      It involves the design and structure of the establishment and the place where the product is acquired.

Price:

·      It translates into monetary terms and generates income and there are 3 ways to set the price: Costing, Pricing and Consumer perception.

Promotion: 

·      It is the integral communication that the organization uses to attract, persuade and remind the consumer of the brand, the good or service.

·      The main communication channels are: Advertising, Sales Promotion, Public Relations, Personal Sales and BTL.