Millet Zapata

  Juan Enrique Millet Zapata Costco   The mission of Costco is to offer the best quality in each of their products and services that they offer at the lowest possible price. The vision of Costco is to be a place where efficient buying and operating practices give members access to unmatched savings. And they based their values in four important aspects, obey the law, caring for their partners, caring for their employees, respect their suppliers. They do all of that to achieve their final objective which is to reward their shareholders. They have a lot of strategies but some are successful and other ones are unsuccessful :  Successfull: Ø    They use a membership that give  them low prices on limited high quality  national and private branded  products. Ø    Generates a high sales volume and  rapid inventory turnover that  generally allows it to take advantage  of selling and receiving cash for  inventory and getting p...

  Juan Enrique Millet Zapata Marketing   Marketing as a lot of things but the most important is that marketing can be defined as the management  of lasting relationships with the clients, also is the process where companies create value for the customers and establish strong relationships with them, obtaining the values of the customers, Philip Kotler is considered as the father of marketing. But Marketing has a process to follow:  1.       Understanding the market needs and wishes. 2.       Develop the marketing strategy. 3.       Elaborate a value proposition. 4.       Create profitable and lasting relationships. 5.       Create profits due to quality perceived for the customers. But also in marketing there is something called Marketing Myopia this is a mistake that happens as corporations pay more attention to the company 's goods than ...