Millet Zapata

  Juan Enrique Millet Zapata Marketing   Marketing as a lot of things but the most important is that marketing can be defined as the management  of lasting relationships with the clients, also is the process where companies create value for the customers and establish strong relationships with them, obtaining the values of the customers, Philip Kotler is considered as the father of marketing. But Marketing has a process to follow:  1.       Understanding the market needs and wishes. 2.       Develop the marketing strategy. 3.       Elaborate a value proposition. 4.       Create profitable and lasting relationships. 5.       Create profits due to quality perceived for the customers. But also in marketing there is something called Marketing Myopia this is a mistake that happens as corporations pay more attention to the company 's goods than ...

  Juan Enrique Millet Zapata Investor’s profile   An Investor needs to have some demotivating aspects in special like:  ·        No logical finance. ·        Lack of clarity. ·        Minimize the importance of the financial factor. ·        Distrust due to lack of experience or perseverance. So, if you want to negotiate with an investor you need to: ·        Identify possible investors: you need to search for an investor and know about him if you want to make a deal with him so it will be easier if you know him. ·        Prioritize them: make them feel special and give him attention. And also, you need to know about an investor: ·        In what does he or she invest? ·        How does he participate in his investment? ·   ...

  Juan Enrique Millet Zapata Techniques of negotiation   In this blog I will talk about the techniques of negotiation, so negotiation means a method by which people settle differences, so in a few words negotiation means to reach agreements with a 1 or mor persons, in a negotiation they need to have 2 or more persons so it can be ejected. A negotiation must be beneficial for both parties, be persuasive as a key factor and need to understand that before it is good for us and it is good for them. So, the stages of a negotiation are: Preparation: you need to be ready for the negotiation and know about your benefits of doing it. Discussion (First suggestion): you need to suggest him your product so he will think about that. The sign (First reaction): you need to see his first reaction so you could predict if he will accept the negotiation. Proposals (modified suggestions): you will offer a suggestion about your product but a little bit different. Exchange (to give in exchange of):...

  Juan Enrique Millet Zapata Marketing Mix   In this blog I will talk about the Marketing Mix. Sometimes when the marketing department or in any particular area of the company requires generating changes or developing strategies, a situation analysis is recommended as a basis and this is called Swot Analysis, but also it allows you to identify various aspects that should be considered before making changes in the company like, there are 4 (internal, external, controllable and non-controllable factors). Also, the Swot analysis includes Strength, weakness, opportunity and threat. Strengths: ·        Controller and internal factors of the company that allows us to visualize what the company is doing properly. ·        Some examples could be: having a diversity of branches, use of technology, among others. Weakness: ·        Negative aspects which can be considered as opportunity areas becaus...

  Juan Enrique Millet Zapata Marketing implementation   In this blog I will talk about the Marketing implementation in general, it means the process that converts marketing strategies and plans into actions to achieve objectives and our goals but it depends in the situation the business is treating. Analysis of the macroenvironment may carry out a SWOT analysis, it is also important to consider the macroenvironment, which is not controllable by the organization, but it may have a positive or negative way it depends on the situation. P olitics E conomical S ocial T echnological E nvironmental The combination of the minimum variables necessary to be able to develop efficient and effective and effective strategies for the selected market is called Marketing Mix and is composed of 4 aspects: Product: ·        Related to the guarantees and the expectation that the client has. ·        Value added in the visual form. · ...